Iconic Auctioneers - the new name for Silverstone Auctions
Our history:
Formed in 2011 and formerly known as Silverstone Auctions, Iconic Auctioneers is an automotive specialist auction house and were the UK Market Leader for live car auctions in 2023 and 2021.
The company was started by Nick Whale, British racing driver and former main dealer for a number of prestigious brands including Porsche and Ferrari. Formerly known as Silverstone Auctions, the company rebranded in August 2023 to Iconic Auctioneers, a name that better reflects the unique and diverse range of our auctions today.
The auction house has become the favoured auctioneer of enthusiasts, collectors and investors from around the globe, repeatedly breaking auction world records at almost every sale. The sale of The Diana, Princess of Wales 1985 Ford Escort RS Turbo S1 which sold for £722,500 in 2022 and a 1987 Ford Sierra Cosworth RS500 which sold for £590,500 in February 2023, have further cemented our international reputation. View our notable sales here
The company was started by Nick Whale, British racing driver and former main dealer for a number of prestigious brands including Porsche and Ferrari.
In 2015, a separate sister company Classic Car Auctions (CCA) was formed specialising in the sale of Everyman Classic Cars; offering enthusiasts the opportunity to buy an impressive selection of more affordable classic cars from across the eras.
In August 2023 Silverstone Auctions was rebranded to Iconic Auctioneers, a name that better reflects the unique and diverse range of its auctions today offering the very best iconic collectors’ cars in live, online and private sales.
The left hand video explains the rationale behind the change of name, from Silverstone Auctions to Iconic Auctioneers, whilst the video on the right is our Brand Video - take a look!
Our Aim
Our aim is to make buying and selling at auction as easy and as straight-forward as possible. Our dedicated long-standing team are true experts with specialist knowledge and experience. We pride ourselves in providing a professional and personal service and offering sellers honest realistic estimates.
For live sales we provide well-presented viewing and sale days, allowing enthusiasts, collectors and trade to view, buy and sell an impressive selection of iconic and classic cars, motorcycles and collectibles from across the eras. For our Timed Online and Private Sales we can arrange viewings on request.
Exclusive Auction Rights:
Iconic Auctioneers are proud to hold the exclusive automotive auction rights for a number of Europe’s biggest motorsport and classic motoring events such as the Silverstone Festival, NEC Classic Motor Show, Race Retro and Supercar Fest and The Practical Classics Classic Car and Restoration Show at the NEC as well as stand-alone auctions at various venues. These highly popular live auctions attract thousands of visitors every year.
Over the years the company has been selected by a number of the UK's official owners' clubs to hold marque-dedicated sales, including the Ferrari Owners' Club of Great Britain, Jaguar Enthusiasts' Club and Porsche Club GB. It has also conducted auctions at two of the Seven Concours in Riyadh, Saudi Arabia.
Our Team:
Our team are the lifeblood of Iconic Auctioneers - as enthusiasts with years of experience they inherently understand the passion sellers have for their cars, motorcycles and collectibles. And as buyers, they also understand what motivates people when purchasing their dream come true or prized investment. Using their instinct and intuition, they seek out the rarest finds and take great pride in connecting them with buyers. The team has a proven track record of industry leading accurate valuations and has achieved many record-breaking auction prices to date.
Global customer base:
Our in-house marketing team delivers global exposure of our events across our industry-leading social media channels as well as regular coverage in the most popular automotive magazines, online channels, regional, national and international newspapers.
We have a global customer base with buyers and sellers from around the world; from Europe to Asia, Australasia and the Americas, including private collectors, specialist dealers, as well as high-profile celebrity clients and professional racing and rally drivers.
Supporting Charities:
Working with a host of charities, we support fund raising for a number of worthy causes, including the Midlands Air Ambulance, Prostate Cancer UK, Harrison's Fund, the BRDC Motor Sport Charity and many more.
t: +44 (0) 1926 691 141
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Frequently Asked Questions
Please visit our upcoming auctions page for a list of our upcoming sales - click here
Bidders can attend in person, or alternatively you can bid online, by phone or via commission.
When the catalogue is ready there will always be a link on our home page to the E-Catalogue. Printed versions are also posted out to vendors and selected buyers and are available to purchase at the auction.
When selling a car at one of our live auctions we charge a cataloguing fee of £250 plus VAT. The cataloguing fee covers photography, script writing, video and worldwide marketing of your vehicle. Our seller's commission is 7.5% plus VAT (9% including VAT) of the hammer price.
When selling a car or motorcycle in one of our monthly timed online auctions we charge no entry fee or seller's commission - you can list your vehicle for FREE. Buyers will pay us 6%+VAT on the winning bid. see our Timed Online FAQ's for more info (link)
When selling a motorcycle our standard cataloguing fee is £50 plus VAT. The cataloguing fee covers photography, script writing and worldwide marketing of your motorcycle. Our seller's commission is 7.5% plus VAT (9% including VAT) of the hammer price. We also offer a premium service with a cataloguing fee of £200 plus VAT which includes transport of your motorcycle to the auction.
For automobilia, watches and registration numbers we charge a cataloguing fee of £25 plus VAT. Our seller's commission for automobilia items and watches is 15% plus VAT (18% including VAT) of the hammer price, for number plates is 10% plus VAT (12% including VAT) of the hammer price.
Please register for your preferred method as soon as possible (online, by phone or via commission), at least 48 hours before the sale, to allow sufficient time for registration to be processed. Alternatively, you can register to bid in person when you arrive.
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