Why Sell with Iconic Auctioneers

We want you to feel that you are in the best hands when it comes to selling your treasured vehicle or collectible. We pride ourselves on our transparent, responsive, and personal service; with some of our attributes detailed here.

Over a decade’s worth of experience

We are exceptionally proud of our heritage and the success we have achieved since the company was formed in 2011. It’s been over a decade since our first auction, in fact we have had over 88 live auctions since then, so we have built up a wealth of experience and specialist knowledge in that time. We were the UK Live Classic Car Auction Market Leaders in 2020, 2021 and 2023.

Multiple selling options

We are firm believers in the live auction process but accept that it does not appeal to every seller. In some cases our clients want to sell their classic sooner or perhaps do not want to sell through the public auction route, which is why we also offer monthly Timed Online Auctions and Private Sales alongside our traditional live car auctions.

A global audience

Our live auctions are held at some of Europe’s biggest motorsport and classic motoring events. We have customers all around the world who join us both in person and online for our live and timed online auctions. We have connected vehicles and collectibles with buyers in over 30 countries.

Record breaking sales

We’ve sold over 5,200 vehicles since 2011, with sales in excess of £270m and we proudly hold a number of UK and world record auction prices. We only offer the ‘best of the breed’ vehicles for both our live and timed online sales. We aspire to be 'Experts in Exceptional' cars, motorcycles, automobilia and service - always striving to get the best price for your vehicle or collectible.

Your personal specialist

Upon enquiry you will be allocated a personal specialist who will guide you through the process of selling your vehicle or collectable at auction, be it a single item or a large collection. Our team of specialists are active enthusiasts and can often be found at major automotive events, motorsport competitions and local gatherings, whether attending as a visitor, representing the company or competing themselves. Our team inherently understand our customers passion for their vehicles.

Promoting your vehicle or collectible

Your vehicle or collectible will be listed on our website with a compelling and accurate description written by our specialist copywriters, along with extensive photography. It will be showcased across our marketing platforms, social media, third-party websites and to our newsletter database containing over 24,000 subscribers - reaching a global audience of collectors and buyers.

Viewing days

We offer viewing days prior to each live auction to showcase your vehicle or collectible to potential buyers. These are a great opportunity for vehicle inspections to take place prior to the auction day. Our team of experts will also be in attendance, where they will be able to manage vehicle enquiries on your behalf.

Multiple bidding options

Nothing beats the buzz and excitement of bidding live in the auction hall, however, if prospective buyers are unable to join us in person for our live auctions, we offer multiple other options. Bidding is available online via our website, by phone or they can leave a commission bid. Every auction is live streamed on our website and YouTube channel too.

Bidding in our monthly timed online sales is simple, buyers just register online with their credit card details and can bid wherever they are in the world.

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