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Auction Seller's Guide

Everything you need to know about selling with Iconic Auctioneers

Seller's Guide
We proudly hold live, in-person auctions of Collectors’ Cars, Classic Cars, Motorcycles & Automobilia at some of Europe’s biggest motoring events and have achieved numerous auction world records and other notable sales of behalf of our vendors; you can see an extensive list of these here.
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ICONIC SALES – As the name suggests these auctions cater for iconic collectors’ cars and competition cars, the rare, the desirable and the low milage cars from across the eras. Whilst our Iconic Motorcycle Sales cater for all makes and models of motorcycle.
Classic Car Auctions Logo
CLASSIC SALES – These auctions cater more for the enthusiast market offering classic modern and retro cars for everyone and were previously run by Classic Car Auctions (CCA).

In addition to our live in-person auction we also offer monthly vehicle Timed Online Auctions and Private Sales - you can view all of our auctions here.

Here at Iconic Auctioneers we want to make the process of selling at auction as easy and straight-forward as possible. Take a look at the video below which will talk you through the live auction process step by step. 

Before the auction

Free valuation:

If you are thinking of selling your car, motorcycle or collectible at auction and would like us to provide a free no obligation valuation you can contact us below and one of our team of specialists will be in touch.

Upon contacting us, you will be assigned a specialist who will get to know your car, motorcycle, or piece of automobilia, and they will guide you through the end-to-end selling process.

Submit an entry:

You can submit your car, motorcycle or automobilia for entry either:

Online by clicking the Submit an Entry button above and completing your entry through our website or downloading the relevant PDF below and returning it to us. We will require full details, photos and appropriate documentation of your item.

Live Auction Entry Fees:

Discounted entry fees are offered for multiple entries and collections.

Cars

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ICONIC SALES – Our cataloguing fee is just £250 plus VAT for cars which includes professional photography, script writing, videography and full marketing benefits where we will promote your car worldwide. Our seller’s commission for an Iconic Sale is 7.5% plus VAT and is applied to the final hammer price.
CLASSIC SALES – Our cataloguing fee is just £250 plus VAT for cars which includes professional photography, script writing, videography and full marketing benefits. For Classic Sales only, if you wish to provide your own good quality photography the cataloguing fee is £125 plus VAT. Our seller’s commission for a Classic Sale is 7.5% plus VAT (subject to a minimum fee of £350 plus VAT) and is applied to the final hammer price.

Motorcycles

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For motorcycles our standard cataloguing fee is £50 plus VAT and the seller’s commission is 10% plus VAT. Full marketing benefits are included where we will promote your motorcycle worldwide and this includes script writing and photography by our motorcycle specialists.
We also offer a premium cataloguing fee that includes the same marketing benefits as above, but in addition we will collect your motorcycle, store it in our secure unit and then take it to the auction for you. All this for just £200 plus VAT and the seller’s commission of 10% plus VAT.
Automobilia
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For automobilia the cataloguing fee is just £25 plus VAT and the seller's commission is 15% plus VAT for automobilia and watches, and 10% plus VAT for number plates.
Online Entry Fees:
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There are no entry fees or seller's commission for online entries - find out more about our monthly timed online sales - HERE
Porsche Photography
Porsche Photography

Promoting your entry:

Photography:

For cars, our in-house professional photographer will visit you to capture the vehicle in all its glory. Please ensure your car exterior and interior are photo-ready! Photographs of motorcycles will take place when your specialist visits you.

Catalogue description:

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Our specialist copywriters will craft your car or motorcycle’s history, provenance, condition, and notable features into a compelling and accurate description for the website. For our live auctions this description is also used in both the print and E-catalogues. You can take a look at our E-catalogue archive HERE. 

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For our Classic Sales the vehicle details will be listed in bullet form along with a condition report which grades the Exterior/Interior/Engine/Transmission/ Running Gear and Electrics from 1 to 5 stars. Both of which are compiled based on the information provided by the vendor. This description is also used in both the print and E-catalogues.

Promoting your entry online:

Your consignment will be listed on our website, and it will be showcased across all of our marketing platforms to reach a global audience of collectors and buyers. It will also be digitally advertised on a selection of the following specialist, third party websites:

Cars

Car and Classic | CarGurus| Classic Cars for Sale | Classic Motors for Sale | Classic.com |Classic Trader | eBay | Glenmarch | Gumtree | Motorsport Auctions | Motors | Pistonheads | Race Cars Direct | The Saleroom

Motorcycles

Car and Classic | Classic Cars for Sale -Bikes |Classic Motors for Sale - Bikes | eBay | Gumtree | Motors | Pistonheads | The Saleroom

Cars and motorcycles are featured in our weekly e-newsletters that go to an extensive database of subscribers, as well as on our social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube) and in our auction catalogues, both print and e-versions.

Details of our auctions along with selected cars and motorcycles are globally promoted via our regular press releases, as well as advertised in specialist motoring and motorcycle print.

We are also delighted to partner with Harry Metcalfe of Harry’s Garage for our Iconic Sales, who presents a pre-sale preview video that is shared on his YouTube channel which has 640,000 subscribers. This partnership provides further international reach and exposure to potential buyers. Similarly for our Classic Sales we partner with motoring journalist and TV presenter Jonny Smith from the Late Brake Show who joins us for an auction preview of his ‘top pick’ of the cars in each auction.

Enquiries:

In the run up to the auction your assigned specialist will manage all the enquiries we receive for your entry on your behalf.  

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The week of the auction

Delivering your car, motorcycle or item of automobilia:

It is your responsibility to arrange for your vehicle to be delivered to the auction venue. You will receive an email from our Administration Team with delivery instructions approximately two weeks prior to the auction date. This will include the delivery address, dates, times, and vehicle passes if applicable (dependent on the auction venue).

For sellers who require assistance with transportation, you can enlist one of our transport partners. For cars please contact EM Rogers and for motorcycles please contact Moving Motorcycles.

Please ensure all history files, documentation and the V5c are delivered with the vehicle. Any private registration numbers not included in the sale must be put on retention prior to the sale.

Presentation of your vehicle:

Your vehicle or item should arrive in a presentable and saleable condition. We have a team of valeters on site during the auction to keep the vehicles in top condition, but if your vehicle is deemed to require further cleaning, you will be notified prior to any work being carried out and there will be a charge deduction from the net sale proceeds.

Viewing day:

Viewing days are held on the days prior to the sale, here your car or motorcycle will be professionally displayed at our specialist auction venues. This is an opportunity for interested parties to inspect the vehicles and history files prior to bidding. Our specialists will be in attendance to ensure they are on hand to answer any questions about your lot.

 

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Auction Day

Sellers are welcome to attend the auction day in person. Please let your specialist know if you would like to join us on the day so that we can provide entry details if the auction is part of a wider event.

The sale will also be live streamed live on our website as well as on You Tube and our online partner platform The Saleroom.

The buyer becomes responsible for the vehicle on the fall of the hammer; however, we would recommend keeping the vehicle insured until you have received payment.

A member of the team will call you as the car or motorcycle goes under the hammer to keep you informed of the live bidding and result.

Currency Exchange Services:

Selling from abroad? Your asset will be sold in GBP at the highest price on the hammer, but have you considered that currency fluctuations can reduce the final amount credited to your account? Our currency exchange service provider, Currency Solutions, fixes the exchange rates at the fall of the hammer, saving you from potential loss. The expertise of their dedicated account manager simplifies cross-border payments for you so you can focus solely on your sales procedures. If you wish to take advantage of this service visit currencysolutions.com for more information or give them a call on +44 (0) 20 7740 0000.

After the auction

You will receive a statement via email from the Accounts team within five working days of the auction, detailing the proceeds of the sale and a link to our secure portal where you can upload your account details. Funds will be paid to your bank account via bank transfer within 14 working days from the date of the auction (subject to cleared funds being received) but we usually pay out within ten working days. During this time funds are kept in a dedicated customer account.

The V5c’s will be retained by our Administration Team who will process them on your behalf.

If unfortunately your consignment does not sell in the auction we will continue to market it for two weeks to try and facilitate a post-sale.

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Frequently Asked Questions

The FAQ section at the bottom of this page provides additional information but should you require specific information or have a question in relation to one of our forthcoming sales - please do not hesitate to contact us by phone +44 (0) 1926 691 141 or email enquiries@iconicauctioneers.com or visit our Contact Page.

Terms and conditions

This guide should be read in conjunction with our full terms and conditions.

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